Generally speaking,a differentiator chooses to divide its market into
A) one generic market.
B) two or three major segments.
C) niches and segments in which customers will pay premium prices.
D) as few segments as possible.
E) None of these.

Question

Quizplus · Accepted Answer

A differentiator usually focuses on niches and segments where customers are willing to pay a premium price. This approach allows the differentiator to provide unique features and benefits that set them apart from their competitors, and justify the higher price. Dividing the market into two or three major segments may be too broad for a differentiator, while one generic market or as few segments as possible may not allow them to target their offerings effectively.

Generally Speaking,a Differentiator Chooses to Divide Its Market into