Yankee Candle Company offers customers candles that burn for 50-60 hours,much longer than most department store candle brands.Therefore,customers are willing to pay a higher price for these candles.Yankee Candle Company is utilizing which of the following?
A) Cost leadership
B) Focused cost leadership
C) Market segmentation
D) Product differentiation
E) A strategic group

Question

Quizplus · Accepted Answer

The fact that Yankee Candle Company offers longer-lasting candles than most department store brands shows that they are differentiating their product from competitors, making option D (product differentiation) the correct choice.

Yankee Candle Company Offers Customers Candles That Burn for 50-60