A matrix structure would be the most appropriate for which of the following firms?
A) A large multinational company with a distinctive competence in marketing
B) A company operating in the maturity stage of the industry life cycle
C) A medium-sized technological firm with an objective of fast product development time
D) A company with a high level of vertical differentiation
E) A company pursuing a cost-leadership strategy

Question

Quizplus · Accepted Answer

A matrix structure is a good fit for a medium-sized technological firm with an objective of fast product development time. A matrix structure allows for cross-functional teams to work on projects, facilitating faster product development.

A Matrix Structure Would Be the Most Appropriate for Which