A competitive advantage is considered to be a sustained competitive advantage when the
A) advantage endures for a number of years.
B) firm is able to spread the advantage to all of its business units.
C) advantage is very large.
D) advantage was gained at a low cost.
E) managers who developed the advantage are still employed at the firm.

Question

Quizplus · Accepted Answer

A sustained competitive advantage is one that endures for a significant period of time, as opposed to a temporary advantage that may disappear quickly. This means that the advantage is not easily replicated by competitors and can provide long-term benefits for the firm.

A Competitive Advantage Is Considered to Be a Sustained Competitive