Monica's Cosmetics Inc.has a functional structure that is flexible enough to allow it to leverage its brand name across different products.By doing this,Monica's is reaping ____ from its core competencies.
A) economies of scale
B) economies of scope
C) diversification
D) centralization

Question

Quizplus · Accepted Answer

Monica's functional structure has been set up to allow the firm to reap economies of scope from its core competencies by leveraging its brand name across different products.