DigiGames Inc.established itself as the foremost producer of computer games.However,as the market for these games moved from laptop computers to cell phones based on cloud applications,DigiGames failed to adapt its games enough to this new environment.As result,the firm soon lost its competitive advantage.Which of the following best describes this scenario?
A) movement from core rigidity to core competency
B) movement from core rigidity to founder imprinting
C) movement from founder imprinting to core competency
D) movement from core competency to core rigidity

Question

Quizplus · Accepted Answer

This scenario shows a movement from core competency to core rigidity. An organization's culture can turn from a core competency into a core rigidity if a firm relies too long on the competency without honing, refining, and upgrading as the firm and the environment change.