For a multinational enterprise (MNE),applying the globalization hypothesis would mean
A) being highly responsive to the heterogeneous needs and preferences of consumers globally, without focusing on cost reduction.
B) customizing each product sold by an enterprise to differentiate it from its competitors.
C) manufacturing products on international platforms and slightly modifying them to meet local tastes and standards.
D) pursuing a focused differentiation strategy instead of a cost-leadership strategy to gain a competitive advantage.

Question

Quizplus · Accepted Answer

The globalization hypothesis states that consumer needs and preferences throughout the world are converging and thus becoming increasingly homogenous. For a multinational enterprise (MNE), applying the globalization hypothesis would mean manufacturing products on international platforms and slightly modifying them to meet local tastes and standards. The strategic foundations of the globalization hypothesis are based primarily on cost reduction.

For a Multinational Enterprise (MNE),applying the Globalization Hypothesis Would Mean