A(n)_____ strategy arises out of the combination of high pressure for local responsiveness and high pressure for cost reductions.
A) transnational
B) multidomestic
C) international
D) global-standardization

Question

Quizplus · Accepted Answer

Multinational companies pursuing a transnational strategy attempt to combine the benefits of a localization strategy (high local-responsiveness) with those of a global-standardization strategy (lowest cost position attainable). This strategy arises out of the combination of high pressure for local-responsiveness and high pressure for cost-reductions.

A(n)_____ Strategy Arises Out of the Combination of High Pressure