_____ is best described as an increase in the variety of products and services a firm offers or markets and the geographic regions in which it competes.
A) Taper integration
B) Open innovation
C) Diversification
D) Differentiation

Question

Quizplus · Accepted Answer

Diversification is best described as an increase in the variety of products and services a firm offers or markets and the geographic regions in which it competes. A firm that engages in diversification increases the variety of products and services it offers or markets and the geographic regions in which it competes. A nondiversified company focuses on a single market, whereas a diversified company competes in several different markets simultaneously.

_____ Is Best Described as an Increase in the Variety