Evara Inc.started as a luxury brand for designer apparel.Soon,the company expanded by launching its own line of premium perfumes,watches,bags,and home furnishings.This expansion allowed the businesses under the company to share a few,if not all,of the common competencies in products,services,technology,and distribution.Which of the following corporate strategies is Evara pursuing in this scenario?
A) taper integration strategy
B) niche marketing strategy
C) related-constrained strategy
D) related-linked strategy

Question

Quizplus · Accepted Answer

Evara is pursuing a related-linked strategy in this scenario. If executives consider new business activities that share only a limited number of linkages, the firm is using related-linked diversification.

Evara IncStarted as a Luxury Brand for Designer Apparel