Dollar Shave Club is an ecommerce start-up that delivers razors by mail.By doing this,Dollar Shave Club is using a(n)_____ to disrupt an existing market.
A) innovation ecosystem
B) architectural innovation
C) business model innovation
D) incremental innovation

Question

Quizplus · Accepted Answer

As given in the Strategy Highlight 7.1, it is seen that Dollar Shave Club is using a business model innovation to disrupt an existing market. Dollar Shave Club is an ecommerce start-up that delivers razors by mail. This company identified the need in the market for serving people who don't like to go shopping for razors and certainly don't like to pay the high prices commanded by market leaders such as Gillette.

Dollar Shave Club Is an Ecommerce Start-Up That Delivers Razors