Which of the following best illustrates a process innovation as opposed to product innovation?
A) a consumer electronics company developing a new generation of tablet computers
B) an automobile company using computer-aided design in its production
C) a consumer electronics company launching 3-D televisions
D) an automobile company commercializing electric cars

Question

Quizplus · Accepted Answer

Process innovations are new ways to produce existing products or to deliver existing services. Process innovations are made possible through advances such as the Internet, lean manufacturing, Six Sigma, biotechnology, nanotechnology, and so on.

Which of the Following Best Illustrates a Process Innovation as Opposed