Process innovation is more important than product innovation during the growth stage because
A) companies produce very few products during the growth stage, often just prototypes or beta versions.
B) technological and commercial uncertainties about a new product still exist during this stage.
C) it is more crucial to adopt the integration strategy during this stage.
D) a standard, in terms of engineering features and design choices, has been set across the industry.

Question

Quizplus · Accepted Answer

During the growth stage, most of the technological and commercial uncertainties about a new product are gone. After the market accepts a product innovation, and a standard for the new technology has emerged, process innovation rapidly becomes more important than product innovation.

Process Innovation Is More Important Than Product Innovation During the Growth