By introducing Vscan,a small,wireless ultrasound device,GE Healthcare (General Electric)was primarily trying to
A) cater to the healthcare needs of the developed countries over developing countries.
B) invade the healthcare market from the bottom up.
C) leverage existing technologies to attack new markets.
D) find a market for high-end, high-price diagnostic devices.

Question

Quizplus · Accepted Answer

Strategy Highlight 7.2 focuses on GE's new innovation strategy. Realizing that the likelihood of disruptive innovation increases over time, GE decided to disrupt itself. Vscan is a wireless ultrasound device that is priced at less than $10,000. There is no market for these high-end, high-price products in developing countries. Given their large populations, however, there is a strong medical need for ultrasound devices.

By Introducing Vscan,a Small,wireless Ultrasound Device,GE Healthcare (General Electric)was Primarily