Pandora,launched in 2000,radically changes the radio business with its Music Genome Project system that analyzes music for its underlying traits.This is an example of a pioneering new entry strategy.

Question

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New entrants with a radical new product or highly innovative service may change the way business is conducted in an industry. This kind of breakthrough of creating new ways to solve old problems or meeting customer needs in a unique new way is referred to as a pioneering new entry. If the product or service is unique enough, a pioneering new entrant may actually have little direct competition.

Pandora,launched in 2000,radically Changes the Radio Business with Its Music