Smell-O-Vision designed an invention to pump odors into movie theatres.It flopped,in spite of its innovativeness.What kind of new entry strategy was the company using to penetrate the market?
A) imitative
B) pioneering
C) adaptive
D) differentiated

Question

Quizplus · Accepted Answer

Smell-O-Vision, an invention designed to pump odors into movie theatres from the projection room at pre-established moments in a film. It was tried only once (for the film Scent of a Mystery) before it was declared a major flop. It definitely was innovation, but it was hardly a good idea at the time. New entrants with a radical new product or highly innovative service may change the way business is conducted in an industry. This kind of breakthrough of creating new ways to solve old problems or meeting customer needs in a unique new way is referred to as a pioneering new entry.

Smell-O-Vision Designed an Invention to Pump Odors into Movie Theatres