When an industry is mature,a ______________ strategy is considered to be one of the most effective approaches for a new entrant.
A) focus
B) differentiation
C) overall low-cost
D) small business

Question

Quizplus · Accepted Answer

Most start-ups enter industries that are mature, where growth in demand tends to be slow and there are often many competitors. If a start-up wants to get a piece of the action, it often has to take business away from an existing competitor. If a start-up enters a market with a broad or aggressive strategy, it is likely to evoke retaliation from a more powerful competitor. Young firms can often succeed best by finding a market niche where they can get a foothold.

When an Industry Is Mature,a ______________ Strategy Is Considered to Be