Shaw Industries,a giant carpet manufacturer,increases its control over raw materials by producing much of its own polypropylene fiber,a key input into its manufacturing process.This is an example of ______________.
A) leveraging core competencies
B) sharing activities
C) pooled negotiating power
D) vertical integration

Question

Quizplus · Accepted Answer

Shaw Industries, a carpet manufacturer, has attained a dominant position in the industry via a strategy of vertical integration. Shaw has successfully implemented strategies of both forward and backward integration.

Shaw Industries,a Giant Carpet Manufacturer,increases Its Control Over Raw Materials