For several years,Mountain Home University had used IBM computers.Recently,Apple Computers offered them a better machine at lower a price for one of the University's labs; however Mountain Home did not buy them because the _____ costs were too high.

Question

Quizplus · Accepted Answer

The term used to describe the costs associated with changing from one product or service to another is switching costs. In this scenario, Mountain Home University did not purchase the Apple Computers because the switching costs, or the costs associated with switching from IBM computers to Apple computers, were too high. The other options - transactional, opportunity, and marginal costs - do not accurately describe the situation presented in the scenario.

For Several Years,Mountain Home University Had Used IBM Computers