Question 1

Briefly explain the different types of innovation.

Accepted Answer

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Question 2

A product design that is adopted by the majority of producers,typically creating a stable architecture on which the industry can focus its efforts is known as

Accepted Answer

A dominant design is a product design that becomes widely adopted by producers, creating a standard for the industry to follow. This helps establish a stable architecture for future products, allowing for more innovation and efficiency in the industry. Design uniformity, standardization, and product semblance may be related concepts, but they do not capture the full idea of a dominant design.

Question 3

In the era of incremental change,companies

Accepted Answer

In the era of incremental change, companies focus on efficiency and market penetration rather than abandoning old technology in favor of the new or finding a dominant design. They also tend to have a general consensus on how major subsystems of a technology should be configured, making option D unlikely.

Question 4

If a company learns of the cost and efficiency advantages of a new technology to replace one it is currently using will it then adopt the technology as quickly as it can? Explain the reason for your answer.

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The answer of If a company learns of the cost...

Question 5

Why did Schumpeter call the technology cycle one of creative destruction? In your answer explain what is meant by this term and why it is appropriately applied to the technology cycle.

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Question 6

Lately computer users have been using USB Jump Drives to copy and store files.These are also called "thumb drives," "pen drives," and other names.These are small drives you can attach to a key chain and plug into any USB port and have the utility of a hard drive.The size of their memory varies from 16 kilobytes to several gigabytes.Assume you are the CEO of the Ajax Thumb Drive Company.How might you use the S-curve model to predict when to switch to a new technology? What would be the limitations of this approach?

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Question 7

When hardware and software were first introduced,Bill found it to be very confusing.He heard conflicting claims about which hardware to buy and which software system to use.When he finally bought something it did not work very well.This probably illustrates which stage of the technology evolution model as described by Utterback and Abernathy?

Accepted Answer

During the fluid phase of the technology evolution model, there is a lack of standardization and a variety of competing designs and technologies. This can create confusion for consumers like Bill, who are unsure about which hardware and software to purchase. Additionally, products during this phase may have a high failure rate.

Question 8

Once a dominant design of a new product is reached

Accepted Answer

Once a dominant design is reached, companies focus on improving the production process to make it more efficient and cost-effective. This is the stable phase of the product lifecycle, where the emphasis is on maximizing profits through streamlined production processes. Option A is incorrect because a dominant design is an indication of successful product adoption and profitability. Option B is incorrect because the arrival of new technology may disrupt the dominant design and lead to a new product lifecycle phase. Option C is incorrect because the fluid phase occurs before the dominant design is established, characterized by experimentation and trial-and-error.

Question 9

The Ajax Computer Company is spending heavily on R&D to develop new designs for wireless networks instead of trying to refine how well they make their current wireless network hardware components.Ajax is probably in the

Accepted Answer

Ajax's focus on developing new designs for wireless networks indicates that they are in the era of ferment. This era is characterized by a high level of innovation and experimentation with new technologies and business models. Companies in this stage are typically looking to disrupt current industry norms and establish themselves as leaders in emerging markets. Ajax's focus on R&D for new wireless network designs suggests that they are trying to position themselves as innovators in the wireless networking industry.

Question 10

Briefly define Roger's five adopter categories and explain how a marketer might use this knowledge.

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Quiz 3: Types and Patterns of Innovation