When John Vegas contacted Dr.House about developing a marketing plan for Gerusa,a company that uses Photodynamic Therapy to treat cancer,Dr.House learned the following facts.Mr.Vegas lived in Kentucky.Dr.House was in North Carolina.The marketing expert lived in New Mexico.The medical director lived in Germany,and the scientist who had come up with this cancer treatment lived in Russia.What type of team would work for this far-flung organization? What problems might they encounter?
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