What occurs when a website can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person?
A) Operational CRM
B) Analytical CRM
C) Personalization
D) All of these

Name: What occurs when a website can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person? A) Operational CRM B) Analytical CRM C) Personalization D) All of these
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Question

Quizplus · Accepted Answer

This is the definition of personalization.

What Occurs When a Website Can Know Enough About a Person's