Question 1

What occurs when steps are added to the value chain as new players find ways to add value to the business process?
A) Intermediaries
B) Disintermediation
C) Reintermediation
D) Cybermediation

Accepted Answer

This is the definition of reintermediation.

Question 2

What occurs when a business sells directly to the customer online and cuts out the middle man?
A) Intermediaries
B) Disintermediation
C) Reintermediation
D) Cybermediation

Accepted Answer

This is the definition of disintermediation.

Question 3

A(n)___________ technology produces an improved product customers are eager to buy.

Accepted Answer

The answer of A(n)___________ technology produces an improved product customers...

Question 4

All of the following are types of website visitors except:
A) Usability visitor
B) Unidentified visitor
C) Identified visitor
D) Unique visitor

Accepted Answer

Usability visitor is not valid according to the website metrics figure.

Question 5

Several companies that launched new businesses by capitalizing on disruptive technologies were outlined in the book.One example is _______________,which launched such revolutionary products as the iPod and the iPhone.

Accepted Answer

The answer of Several companies that launched new businesses by...

Question 6

Through ____________ data,companies can observe the exact pattern of a consumer's navigation through a site.

Accepted Answer

The answer of Through ____________ data,companies can observe the exact...

Question 7

Which type of metric measures when a visitor reaches a website and their computer sends a request to the site's computer server to begin displaying pages?
A) Visitor metric
B) Exposure metric
C) Visit metric
D) Hit metric

Accepted Answer

A hit metric is defined in the website metrics figure.

Question 8

A __________ technology is a new way of doing things that initially does not meet the needs of existing customers.

Accepted Answer

The answer of A __________ technology is a new way...

Question 9

According to Christensen,companies may have placed too great an emphasis on satisfying customers' ______ needs,while forgetting to adopt new disruptive technology that will meet customers' future needs.

Accepted Answer

The answer of According to Christensen,companies may have placed too...

Question 10

What category of website metrics does stickiness,or visit duration time,belong to?
A) Service metric
B) Exposure metric
C) Visit metric
D) Hit metric

Accepted Answer

Stickiness is a visit metric according to the website metrics figure.

Question 11

What is information reach?
A) A global public network of computer networks that pass information from one to another using common computer protocols.
B) The depth and breadth of information transferred between customers and businesses.
C) Measures the number of people a firm can communicate with all over the world.
D) Occurs when those with access to technology have great advantages over those without access to technology.

Accepted Answer

This is the definition of information reach.

Question 12

The Innovator's ___________ is a book by Clayton M.Christensen.

Accepted Answer

The answer of The Innovator's ___________ is a book by...

Question 13

What are agents,software,or businesses that provide a trading infrastructure to bring buyers and sellers together?
A) Intermediaries
B) Disintermediaries
C) Reintermediaries
D) Cybermediation

Accepted Answer

This is the definition of intermediaries.

Question 14

What is the name for a small ad on one website that advertises the products and services of another business,usually another dot-com business?
A) Click-through
B) Cookie
C) Banner ad
D) Interactivity

Accepted Answer

This is the definition of a banner ad.

Question 15

A __________ is an online marketing technique where a website deposits a small file - containing information about the customer and his/her browsing activities - on the customer's hard drive.

Accepted Answer

The answer of A __________ is an online marketing technique...

Question 16

Computers connected through the __________ can send and receive information,including text,graphics,voice,video,and software.

Accepted Answer

The answer of Computers connected through the __________ can send...

Question 17

What refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness,including comparison-shopping sites such as Kelkoo and bank account aggregation services such as Citibank?
A) Intermediaries
B) Disintermediation
C) Reintermediation
D) Cybermediation

Accepted Answer

This is the definition of cybermeditation.

Question 18

What occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave?
A) Ecommerce model
B) Eshop sale
C) Paradigm shift
D) Web 1.0

Accepted Answer

This is the definition of paradigm shift.

Question 19

What occurs when a website can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person?
A) Operational CRM
B) Analytical CRM
C) Personalization
D) All of these

Accepted Answer

This is the definition of personalization.

Question 20

Websites sometimes deposit on a customer's hard drive a small file containing information about the customer and the customer's web activities.What is that small file called?
A) Click-through
B) Cookie
C) Banner ad
D) Interactivity

Accepted Answer

This is the definition of a cookie.

Quiz 13: Creating Innovative Organizations

What occurs when steps are added to the value chain as new players find ways to add value to the business process?

What occurs when a business sells directly to the customer online and cuts out the middle man?

A(n)___________ technology produces an improved product customers are eager to buy.

All of the following are types of website visitors except:

Several companies that launched new businesses by capitalizing on disruptive technologies were outlined in the book.One example is _______________,which launched such revolutionary products as the iPod and the iPhone.

Through ____________ data,companies can observe the exact pattern of a consumer's navigation through a site.

Which type of metric measures when a visitor reaches a website and their computer sends a request to the site's computer server to begin displaying pages?

A __________ technology is a new way of doing things that initially does not meet the needs of existing customers.

According to Christensen,companies may have placed too great an emphasis on satisfying customers' ______ needs,while forgetting to adopt new disruptive technology that will meet customers' future needs.

What category of website metrics does stickiness,or visit duration time,belong to?

What is information reach?

The Innovator's ___________ is a book by Clayton M.Christensen.

What are agents,software,or businesses that provide a trading infrastructure to bring buyers and sellers together?

What is the name for a small ad on one website that advertises the products and services of another business,usually another dot-com business?

A __________ is an online marketing technique where a website deposits a small file - containing information about the customer and his/her browsing activities - on the customer's hard drive.

Computers connected through the __________ can send and receive information,including text,graphics,voice,video,and software.

What refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness,including comparison-shopping sites such as Kelkoo and bank account aggregation services such as Citibank?

What occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave?

What occurs when a website can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person?

Websites sometimes deposit on a customer's hard drive a small file containing information about the customer and the customer's web activities.What is that small file called?