Imagine you are creating a new product to sell in an up and coming market.Which of the following statements indicates that it would be easy for you,as the new entrant,to compete in this market?
A) The threat of new entrants is high in the up and coming market.
B) The threat of new entrants is low in the up and coming market.
C) The threat of new entrants is impossible to define in the up and coming market.
D) All of these, depending on the time of year.

Question

Quizplus · Accepted Answer

The threat of new entrants is high when it is easy for new competitors to enter a market and low when there are significant entry barriers to joining a market.

Imagine You Are Creating a New Product to Sell in an Up