Imagine you are creating a new product to sell in an up and coming market.Which of the following statements indicates that it would be difficult for you to enter this new market?
A) The threat-of-new-entrants is high in the up and coming market.
B) The threat-of-new-entrants is low in the up and coming market.
C) The threat-of-new-entrants is high during the summer months in the up-and-coming market.
D) All of these, depending on the time of year.

Question

Quizplus · Accepted Answer

The threat of new entrants is high when it is easy for new competitors to enter a market and low when there are significant entry barriers to joining a market.

Imagine You Are Creating a New Product to Sell in an Up