A consumer in an auto parts store is asked to complete a survey with regard to a particular brand of motor oil.The scale used in the survey looks like this: Which type of scaling method is being used by this researcher?

Question

A consumer in an auto parts store is asked to complete a survey with regard to a particular brand of motor oil.The scale used in the survey looks like this:  Which type of scaling method is being used by this researcher?

Quizplus · Accepted Answer

The scale used in the survey is a Likert scale, which asks respondents to indicate the extent to which they agree or disagree with a statement. The scale ranges from "strongly agree" (5) to "strongly disagree" (1), with a neutral option in the middle (3). This type of scaling method is commonly used in survey research to measure attitudes and opinions.

A Consumer in an Auto Parts Store Is Asked to Complete