Suppose you go to a retailer's website and print a coupon that gives you a discount on your next purchase at their store.But your friend,who also plans to purchase there,can't be bothered.You are revealing to the store that

Question

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By using the coupon, you are revealing that you have a higher elasticity of demand than your friend. This means that you are more sensitive to changes in price and need a bigger incentive (in this case, a discount) to make a purchase. Your friend, on the other hand, likely has a lower elasticity of demand and is less affected by changes in price.

Suppose You Go to a Retailer's Website and Print a Coupon