It is important for marketers to reach college-age students in Canada using social media because:
A)college-age students are sensitive to the environment, which carries over to their media usage.
B)only a small percentage of students check their Facebook pages.
C)Internet advertising is ineffective with this age group.
D)social media is the information source they use to make buying decisions.

Question

Quizplus · Accepted Answer

College-aged students heavily rely on social media for information and recommendations, including for purchasing decisions. Therefore, it is crucial for marketers to reach this demographic through social media channels.

It Is Important for Marketers to Reach College-Age Students in Canada