One of the advantages of social media is that communities can form around ideas,interests,and commonalities regardless of the physical location of their members.The best way to use this advantage to market a product is to
A) identify the niche audience of consumers to target and choose the appropriate social network to reach this audience.
B) use Facebook to reach the niche audience of consumers because it is the largest and most popular social network.
C) use Twitter to create a buzz in the niche audience of consumers to target and get them "tweeting."
D) identify consumers in the niche audience who are "passive receivers."
Correct Answer:
Verified
Q99: The social network primarily used for professional
Q100: If a brand manager wants to explain
Q101: TB Figure: 2 Q102: Within the context of social media,an "evangelist" Q103: Performance measures for social media are divided Q105: Cost per thousand is a measure in Q106: While YouTube and Vimeo both allow users Unlock this Answer For Free Now! View this answer and more for free by performing one of the following actions Scan the QR code to install the App and get 2 free unlocks Unlock quizzes for free by uploading documents