Performance measures for social media are divided into these two types: __________ and __________.
A)number of photos uploaded; number of characters types (comments, tweets, etc.)
B)purchases made online; purchases made in a store as a result of a link from a social media website
C)traditional media costs; social media costs
D)those linked to inputs or costs; those tied to the outputs or revenues

Question

Quizplus · Accepted Answer

Performance measures for social media can be categorized into those linked to the inputs or costs and those tied to the outputs or revenues. Inputs and costs measures may include metrics such as the number of social media posts, the time spent creating content, and the cost of tools or software. Outputs and revenue measures may include metrics, such as the number of followers, brand awareness, engagement rates, and conversion rates. These measures are typically more business-oriented and provide insight into the impact of social media on the overall performance of an organization.

Performance Measures for Social Media Are Divided into These Two