Typically,the _____ marketing plan covers marketing activities over a period of two to five years in the future.The _____ marketing plan,which is highly structured and detailed,is usually developed by a product manager and begins with marketing research and ends after 48 weeks with the approval of the general manager.
A) annual; new product,
B) new product; long-range
C) long-range; new product
D) long-range; annual
Correct Answer:
Verified
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