Based on relative competitive scope (broad target to narrow target)and source of competitive advantage (lower cost to differentiation),Porter's four generic business strategies are cost leadership,cost focus,differentiation focus,and:

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The fourth generic business strategy in Porter's model is differentiation, which focuses on creating unique and superior products or services that are valued by customers. This strategy involves investing in research and development, branding, and marketing to differentiate the product or service from competitors.

Based on Relative Competitive Scope (Broad Target to Narrow Target)and