Which marketing strategy would most likely offer the greatest economies of scale in marketing costs?

Question

Quizplus · Accepted Answer

Market specialization involves targeting a specific market segment and tailoring the marketing mix to meet their needs, which can result in more efficient use of marketing resources and greater economies of scale in marketing costs. By focusing on one market segment, the company can develop a deeper understanding of their needs and preferences, which can lead to more effective marketing communication and more targeted advertising. This strategy can also help to build a strong brand identity within the chosen market segment, making it easier and more cost-effective to reach potential customers.

Which Marketing Strategy Would Most Likely Offer the Greatest Economies