Hard Candy is a cosmetics company that markets the Palm Palette-all the make-up a "girl-on-the-go" needs without a cumbersome make-up bag.It comes in three shades: glam,funky,and girlies.Hard Candy targets women who are twenty-something (and to those who are pretending they still are).Which one of Porter's generic business strategies does Hard Candy use?

Question

Quizplus · Accepted Answer

Hard Candy uses a differentiation focus strategy by targeting a specific niche market (women in their twenties) and offering a unique product (the Palm Palette) that meets their specific needs.

Hard Candy Is a Cosmetics Company That Markets the Palm