Which marketing strategy involves retaining focus on a single product line but marketing it to new markets?

Question

Quizplus · Accepted Answer

Product specialization involves focusing on a single product line, but marketing it to new markets. Full coverage involves offering a full range of products to all markets, market specialization involves marketing a range of products to a specific market, and selective specialization involves focusing on a specific product line and marketing it to a specific market.

Which Marketing Strategy Involves Retaining Focus on a Single Product