At the end of the first six months of the year,a marketing manager realizes that they are tracking 2-3 percentage points lower than expected.As a result,the marketing manager will engage in ____________ to update the original plan.

Question

Quizplus · Accepted Answer

Replanning is the best option when a marketing manager realizes that they are tracking lower than expected. Replanning involves revising the original plan in response to changes in the market or unexpected events. Contingency planning may be relevant if there are unforeseen circumstances that affect the marketing plan, but in this scenario, the lower numbers are not necessarily due to unforeseen events. Downsizing and dynamic planning are not relevant to updating the marketing plan in response to lower-than-expected performance.

At the End of the First Six Months of the Year,a