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The IBM Maintains a "One-Product-Fits-All" Mentality,but Each Sales Representative Sold

Question 149

Multiple Choice

The IBM maintains a "one-product-fits-all" mentality,but each sales representative sold the company's entire line of products to different customers in a single industry,such as manufacturers or banks.This structure is known as:


A) product line grouping
B) geographical grouping
C) functional grouping
D) market-based groupings

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