Colgate moved from brand management (Colgate toothpaste)to category management (toothpaste product line).Under Colgate's new system,a category manager would have:

Question

Quizplus · Accepted Answer

Under category management, the category manager is responsible for the profit and loss of all products within the category, in this case the toothpaste product line. This is different from brand management, where the brand manager is only responsible for a single brand (in this case, Colgate toothpaste). Therefore, option B is the correct choice.

Colgate Moved from Brand Management (Colgate Toothpaste)to Category Management (Toothpaste