Marilyn called the Butterball hotline to learn how to prepare her Thanksgiving turkey and dressing.The toll-free number that Butterball uses each holiday season to provide information on how to prepare turkey is an example of __________.

Question

Quizplus · Accepted Answer

The toll-free number provided by Butterball during the holiday season is an example of inbound telemarketing, as it allows customers to call in and receive information about their product. It is not interactive marketing, as the customer is not actively participating in creating the marketing message. It is also not multichannel selling or outbound telemarketing, as it is not focused on selling the product through multiple channels or making outbound calls to customers.

Marilyn Called the Butterball Hotline to Learn How to Prepare