FloNetwork,Inc.is a company that has developed automation solutions for electronic marketing.Its software is able to handle all aspects of permission marketing-based campaigns from list generation and e-mail deployment to real-time tracking and in-depth analysis.To sell its system,the company conducts educational programs targeted to the technical staff in a prospective customer's information technology (IT)department.In this situation,FloNetworks uses:

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FloNetworks uses seminar selling to educate the technical staff in a prospective customer's IT department about its automation solutions for electronic marketing. In seminar selling, companies conduct educational programs or seminars to provide information about their products or services to potential customers.