The wise and ethical use of technology by salespeople is helping to build long-term relationships with their customers.This reinforces the _____________ era of marketing.

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The wise and ethical use of technology by salespeople to build long-term relationships with customers is a key principle of customer experience management, which emphasizes creating positive long-term relationships with customers. This is in contrast to the selling orientation and product orientation, which focus more on short-term sales and product features, respectively. The marketing era orientation is a more general term that encompasses various approaches to marketing, including customer experience management.

The Wise and Ethical Use of Technology by Salespeople Is