North America's dairy farmers and milk processors use their "Got Milk?" campaign to increase demand for milk as it competes against other beverages.This is a(n)__________ advertisement.

Name: North America's dairy farmers and milk processors use their "Got Milk?" campaign to increase demand for milk as it competes against other beverages.This is a(n)__________ advertisement.
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Question

Quizplus · Accepted Answer

Competitive institutional advertisements promote an entire industry or product category, rather than a specific brand.

North America's Dairy Farmers and Milk Processors Use Their "Got