An ad for State Farm Insurance asks the question,"How long will you wait to start planning for long-term care?" The ad shows an elderly women being assisted by a nurse as she tries to win money on a game show.The idea that she will not have the care she needs because she failed to consider the future when she was young is an example of a:

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The ad employs a fear appeal by suggesting that without planning for long-term care, individuals may end up being unable to take care of themselves in old age. The ad uses the image of an elderly woman in need of assistance to evoke fear in its audience, urging them to take action and plan for their future care.

An Ad for State Farm Insurance Asks the Question,"How Long