All of the following steps are part of the planning process used to develop an organization's advertising program EXCEPT:

Question

Quizplus · Accepted Answer

Pretesting the advertising is not a step in the planning process used to develop an organization's advertising program. The other three steps - identifying the target audience, specifying the advertising objectives, and setting the advertising budget - are all important components of the planning process. Pretesting the advertising may be done at a later stage to evaluate the effectiveness of the advertising after it has been created.

All of the Following Steps Are Part of the Planning