The province of British Columbia in conjunction with the BC Fruit Growers Association developed the "School Fruit and Vegetable Nutrition" campaign to show the benefits of fruits and vegetables.The goal of these ads is to increase demand for fruits and vegetables as they compete with other less healthy alternatives.This is an example of a __________ advertisement.

Question

Quizplus · Accepted Answer

Competitive institutional advertisements are used to promote the interests of an industry or organization as a whole, rather than a specific product or brand. In this case, the advertisement is promoting the benefits of fruits and vegetables as a whole, rather than a specific brand or type of fruit or vegetable.

The Province of British Columbia in Conjunction with the BC