For marketers,the primary objective of a point-of-purchase display is to:

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The primary objective of a point-of-purchase display is to increase product trial and provide in-store support for other promotions. These displays are designed to catch the attention of shoppers, who may not have previously considered a particular product or brand, and encourage them to try it. They are also used to support other promotional efforts, such as special pricing or discounts. The ultimate goal is to increase sales and build brand loyalty.

For Marketers,the Primary Objective of a Point-Of-Purchase Display Is To