Which of the following about user-generated content is FALSE?
A) Consumers do not wish to be shouted at by marketers.
B) If a marketer has a strong brand, that marketer will benefit from positive consumer-generated media.
C) If a marketer has a weak brand, then there is a chance that negative consumer-generated media will result.
D) Consumers appreciate a loud message from marketers.
Correct Answer:
Verified
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