Recent research suggests that recency might be more appropriate than _______________ in advertising given that typical models based on ________ may be flawed.

Question

Quizplus · Accepted Answer

Recent research suggests that focusing on the recency of an advertisement's exposure to consumers might be more effective than focusing on the frequency of exposure, as traditional models based on frequency may not accurately predict consumer behavior.

Recent Research Suggests That Recency Might Be More Appropriate Than