Publicity Tools Are

Publicity tools are:

A) methods of tying charitable contributions of a firm directly to the customer revenues produced through the promotion of one of its products.
B) methods used to get a non-personal, directly paid presentation of a company or its products; examples are news releases, news conferences, and public service announcements.
C) short-term inducements of value offered to arouse interest in buying a good or service.
D) methods of obtaining non-personal presentation of an organization, good, or service without direct cost.