TransWave International is a small company that has developed a system that uses the web and patented electronic sensors as an early-warning device for pipeline leaks.Pipeline safety is becoming a big issue in North America as more natural gas lines are being laid near populous centers.The timing is right for this company to be extremely successful,but it must make itself known to oil companies.One method it used was an article about the company in Business 2.0 magazine.This article described the company,what its product could do,and why the product was needed.The article was an example of:

Question

Quizplus · Accepted Answer

The article in Business 2.0 magazine is an example of publicity, which is a form of non-personal communication that is not directly paid for or controlled by the company. It is a way to generate buzz, raise awareness, and build credibility or reputation through positive media coverage. Reminder advertising (A) is used to reinforce previous messages and keep the brand or product top-of-mind. Sales promotion (C) is a short-term incentive to stimulate immediate action such as buying, trying, or visiting. Institutional advertising (D) is designed to promote the company or its image rather than a specific product or service.

TransWave International Is a Small Company That Has Developed a System